The Korean Wave and Leapfrogging period witnesses rapid globalization of Korean media and technology through hybrid media flows that fuse domestic production with regional and global platforms. Research during this window emphasizes digital convergence, domestic market resilience, and strategic use of mega-events and branding to reshape international perceptions and production logics. Methodologies favor multidisciplinary blends of cultural analysis, industry data, policy assessment, and case studies of media, technology, and tourism dynamics.